Monster Google loves content, surely you have heard this many times before. And, today will not be the exception, I will reiterate it but I will tell you the reasons for it. Now, there may be many marketers that may disagree with an article writer for hire like me when it comes to SEO techniques. But the truth is that time and time again we see sites with little backlinks ranking far higher in Google than those with hundreds of them. Yet, this is something that those selling back link services will not tell you. And, although Google’s criteria for ranking a site are not set in stone, at least not publicly, most experienced Internet Marketers have been able to determine a few factors, some of which, as an article writer I have put together for you to review, analyze and determine for yourself which are most important.
Google’s Obsession with Content
OK, so we all know that Google has dominated the search engine market for quite some time and their bots have gotten far more advanced today than they were a few years ago. If there is one thing we can not deny is that Google weighs both backlinks and content, YET it is through the CONTENT that Google is going to find you. This is why it is important that this content is of superior quality. Hence, the reason why SEO experts emphasize site content and quality SEO content articles when optimizing sites.
Quality vs Quantity
Google wants to provide their users with optimum information. They nourish themselves with content from their archives and with fresh quality content. Therefore, their search engine crawlers go around like little spiders (and I do not mean those creepy crawlers I dislike, yuck) searching through all the information they come across that matches the search words entered by a particular person. Say the search implies “I need an article writer”, Google will then crawl looking for all site content that has this particular phrase, also known as a long tail keyword, in its content. HOWEVER, if the rest of the information in the site is irrelevant to the phrase, Google will NOT index or bring this site up on its search. And if they do, it will be at the end. This means that if the keyword is in a site related to dog accessories, it is irrelevant and it will not be valuable to Google. Remember, there are millions of websites, both new and old, and Google crawlers have to analyze every single one of them in order to classify them accordingly. This makes it much simpler for them to provide their users with the best information available.
The role of your URL/Link
So, you understand the importance of providing quality content in order for Google to take you into consideration. Now, what role does your URL or link play in all of this? And why is it important for you to build backlinks? Let me try to put it as simple as possible. Take for instance an old file cabinet, or better yet a library. You have tons of information regarding different subjects, each concentrating on a different topic or theme. The library will classify this information according to relevancy, right? RIGHT! You will not find a book on anatomy in the section for botany. Simple as that! The same way you will not find a book on different writing styles in the section for books about humanities, they are not related. Each book then receives some sort of code which helps you locate it within the section. You look for that particular coded section and then look for the title of your book. Ok, so we understand thus far.
When it comes to websites and blogs, each is a book full of information. Google is the library. Your keywords are the codes YOU give your sites, by which Google classifies them within the subject or niche. This means that if you have a site or blog about article writing, you will not end up under car rental companies, because it just isn’t related. Your URL or link is your site’s name, in other words your book’s title. This is the way Google finds the information within your site, assisted by the codes, your keywords.
Why build backlinks then?
Backlinks tend to be a very controversial subject. There are those that only use them just for that, to get a back link to their site because of all the talk about linking to high PR sites in order to have a higher PR, blah, blah, blah (to be discussed later.) Truth is, Page Rank update happens every three months, and in those three months many things can happen. So, if your strategy is based on increasing PR, I am sorry to say you are going about everything the wrong way.
Backlinks, are the links with your site URL you leave at forums, blogs and other relevant sites, which serve as a means for search engines to find you. BUT most importantly, these should help bring people to your site. And how do you do that? By creating a name for yourself with quality content, valuable posts, and informative comments that you leave everywhere you leave your link. When you provide information that people like, they are going to click on your link and visit your site or blog looking for more. In addition, it is that content the one that Google’s search engine bots will crawl and pull up whenever there is a search.
So, what role does PR play in all this?
PR is a ratings system that Google uses to label their sites as authority. Now, the way they determine is a mystery. Particularly, when in a recent internet marketing conference, two Google executives could not even coincide on whether or not the age of a site mattered when determining a site’s PR. This said their criteria for judging and ranking a site probably varies on a number of different issues. Content, is obviously one of the most important factors. Quality content in the form of articles, blog posts or forum comments are all important and have an effect when judging your site. That, combined with the backlinks you create at relevant high PR sites will slowly garner your reputation and establish you as an authority in your niche, your subject, your area, or whatever you wish to call it. You know, like the books in the library. There’s the encyclopedias, the fiction, the non-fiction, and so on. Yeah, well that is sort of the same way the internet works.
As an article writer, it took me quite a while to fully grasp the whole concept behind content writing and why it was so important; especially since writing current events did not entail including keywords in the articles. Furthermore, my knowledge of computer programs, software and the internet, revolved around news websites and newsfeeds. I could not decide why or how a search engine concluded which sites had the information I was looking for. Now, I can assure you that like me, many new marketers overlook many important aspects and often get enthralled in the gist of the link building, without giving much importance to what really matters, the “meat and potatoes” of your site. Your content, as my high school history teacher would say, “skip the skin and bones, give me the meat and potatoes and the information that really matters. Season it well, and then serve it on a silver platter.” Well, that is what I as an article writer for hire will tell you now. Emphasize on increase traffic and providing your site visitors with juicy quality content, lots of meat and lots of potatoes. Then serve it with your link on a silver platter, sites with high PR that are relevant to your site. And Google will be feeding off your platter! Tah tah!!!
I can help you Feed the monster Google what it craves... Buy a quality content article and stay on top of the game!
BTW, everyone is more than welcome to use any or all of the information found herein as long as the credit is given accordingly with a link to this blog.
BTW, everyone is more than welcome to use any or all of the information found herein as long as the credit is given accordingly with a link to this blog.

Ping my blog